Welcome to the central government visual identity website

This website contains basic information on the background to the central government visual identity and its use by more than 100 organisations.

We make as much information publicly available as we can. So the portal is accessible to everyone. Each participating government organisation has its own subsite, containing all its guidelines for using the visual identity. Links to the subsites, most of which are publicly accessible, can be found under ‘Organisations’. The subsites also let you open downloadable files and templates and access the logos and fonts designed specially for the visual identity. To do so, you will require a password, which you can request from the contact person of the organisation concerned.

The central government visual identity is not static but constantly evolving. Consult the visual identity website regularly. To keep abreast of the latest news, you can also subscribe to the RSS feeds.

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Highlights



Mission statement and motto

The mission statement and the motto both underline what central government stands for.



Objectives

One visual identity is essential to making government recognisable and accessible.

The central government visual identity

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