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Applications

The various media produced have been divided into seven categories. For each category, you can see a number of examples of the central government visual identity in action.

Area/3d

Applications of the visual identity in public places in the Netherlands.

Campaigns

Recognisable campaigns with a clear sender, theme and message.

Correspondence

Envelopes, writing paper and business cards all bear the central government visual identity.

Digital and online

Central government is increasingly turning to digital technology to communicate with the public.

Film

More and more, central government is using films to communicate a message.

Maps

Maps are an integral part of central government’s daily work.

Print

Forms of communication that are the most visible to the Dutch public.

The central government visual identity

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