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Basic elements

Visual identity elements are the building blocks that shape communications media. Consistent use of the visual identity elements creates a clear and recognisable picture of central government.

Logo

A central government with authority in its image without being authoritarian.

Mission statement

The mission statement and the motto both underline what central government stands for.

Fonts

The Rijksoverheid Serif, Rijksoverheid Sans and the Rijksoverheid Sans Heading.

Colours

Different colors show the variety of the central government.

Division of space

Central government’s visual identity is marked by a simple division of space.

Images

Pictures combines form and content. Images show the presence or influence of people.

Paper

There are three categories of white paper: RijksBank, RijksOffset and RijksMC.

Video

The central government visual identity

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